Saif Ali Khan's viral 'Saifu ko ghee do' moment on KBC gave Gowardhan ghee a wave of free publicity. Netizens said Gowardhan became their top-of-mind ghee brand after the actor's candid humour.
Whether you buy ghee monthly or work in marketing, this shows how a single TV moment can change which brand you reach for first, without any ad spend.
Track Parag Milk Foods' next quarterly filing for any lift in ghee sales.